Website development for a luxury classic furniture brand
BelCor is a family business founded in 1963 by Augusto Corti in the heart of Brianza, and today internationally recognised for its luxury classic interiors. More than sixty years of tradition that the new website had to convey without turning into a catalogue.
That was precisely the structural choice: giving up the product list as the way in and building navigation around rooms. Bedroom, living room and dining room are presented by collection, so users step into a complete furnished space instead of assessing individual pieces out of context. This is how the market really thinks, because anyone buying a classic interior is buying a coherent whole.
Alongside the rooms, the website gives space to the most representative pieces, gathered in a masterpieces section, and tells the company story across three separate pages: the history of the family business, the design identity with bespoke design, and the craftsmanship. Keeping them separate gives each one the weight of a selling point, instead of squeezing them into a single corporate paragraph.
The project is bilingual, Italian and English, managed with correct hreflang on both versions, and includes a catalogues area documenting the collections. The visual layout puts the images of the rooms in the foreground, in keeping with the brand's philosophy: understated luxury, care for materials, timeless style.
In classic luxury, structure matters as much as image
With BelCor, the most important decision was not about the graphics but about the way in: showing complete rooms instead of a list of products. For a company that designs bespoke interiors, a single piece of furniture out of context says little, while a furnished bedroom conveys materials, proportions and level of finish all at once.
It is a choice you make when you know the sector. We are based in Cantù, in the furniture district, and have worked for years with high-end companies in Brianza: we know that here sales go through showrooms, designers and contract, and that the website serves to qualify the brand before the meeting.
NewVisibility was founded in 2013 from an idea by Andrea and Luca, lifelong friends who had already been building websites for several years before giving themselves a name. Since then we have worked with over three hundred clients. We are a team on a human scale: you speak directly to the people working on your project, with no middlemen, even after launch.
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NewVisibility, a web development agency in the province of Como, which handled the structure, bilingual design and development of the website dedicated to luxury classic interiors.
A family business founded in 1963 by Augusto Corti in the heart of Brianza, internationally recognised for designing and creating luxury classic interiors.
Because anyone buying a classic interior buys a coherent whole, not a single piece of furniture. A complete room conveys materials, proportions and finishes far better than an isolated product sheet.
To highlight the brand's most representative pieces, the ones that define its style. It works as a showcase of excellence and as a way in for those who do not yet know the company.
Because in luxury they are three distinct selling points. Squeezing them into a single corporate page weakens them; giving each its own page allows them to be developed and to rank for different searches.
With complete versions in each language and correct hreflang tags, so search engines show the right version to the right audience instead of treating them as duplicate content.
Yes, it is one of our main areas. We are based in Cantù, in the furniture district, and we are listed on the Lombardy regional register of incubators and accelerators for fashion and design.