Responsive website development for a medical specialist
Dr Dario Ayala graduated in Medicine and Surgery in Milan, is a specialist in thoracic surgery with experience in breast cancer surgery, an expert in medical phytotherapy and a researcher in the field of sphygmology. A profile combining different fields, which posed a problem of order rather than quantity for online communication.
People looking for a doctor almost always arrive with a specific question, and with a professional covering several areas the risk is that they mix them up or cannot tell which one concerns them. We therefore separated the paths into standalone sections: medical phytotherapy, the relationship between phytotherapy and oncology, and the tactile semiotic examination of the radial pulse, each with a dedicated page explaining its scope and method.
Alongside the clinical areas, the site gives space to the professional profile, with a CV available on a separate page. In healthcare, a doctor's training is not an extra: it is the basis on which visitors build their trust before even getting in touch, and it should be verifiable rather than summed up in a single line.
The project is completed by a news section for updates and professional documentation downloadable in PDF, also in an English version. The graphic layout is deliberately understated, with clear typographic hierarchies and no decorative elements: in this sector clarity is the first sign of reliability. The site is responsive and adapts to every device.
For a professional, structure matters more than graphics
On a professional's website the recurring temptation is to put everything on the same level: titles, specialisations, research areas, publications. The result is a site that conveys volume but gives no direction, because readers cannot tell which of the listed skills answers their question.
With Dr Ayala we worked in the opposite direction, separating the areas of expertise into standalone paths and giving the CV its own page instead of squeezing it into a paragraph. It is the practical application of one of the three values that guide us alongside creativity and quality: simplicity, because the most effective communication is the kind everyone understands effortlessly.
NewVisibility was founded in 2013 from an idea by Andrea and Luca, who had already been building websites for several years before giving themselves a name. Since then it has worked with over three hundred clients, including many professionals and practices. We are a team on a human scale: you talk directly with the people working on your project, with no intermediaries, even after launch.
Read our manifesto
NewVisibility, a web development agency in the province of Como, which handled the design, content structure, graphics and responsive development of the site.
By separating the areas into standalone sections, each with its own page. People looking for a professional have a specific question and need to see straight away which specialism concerns them.
Because in healthcare, a doctor's training is the basis on which visitors build trust before getting in touch. Making it verifiable is worth more than summing it up in one line.
Understated and orderly. Clear typographic hierarchies, generous spacing and no decorative elements: in this sector clarity is the first sign of reliability that readers perceive.
To keep the site alive. It is the only content that is renewed over time on a corporate site, and it supports organic ranking as well as showing ongoing activity.
Because a downloaded document stays with the visitor and can be shared or revisited later. An English version also widens the audience beyond the national context.
Yes, it is one of the areas we work in most consistently. We design understated websites that are easy to update, tailored to each professional's communication needs.