Website development for a roofing and sheet metal company
Alta Lattoneria has thirty years of experience in civil and industrial sheet metal work. It builds and maintains roofs and roofing, in sheet metal or in panels of different thicknesses, and carries out asbestos removal and disposal in homes and buildings. Very different activities that, online, risked blurring into a single undifferentiated list.
The brand had a clear goal: to become known beyond the Cantù and Como area through a website that was well structured yet easy to use. Our web agency therefore worked first of all on the content architecture, tailoring the categories to the client's requests: industrial roofing, residential roofing, asbestos disposal and sheet metal work, each with its own page.
The split is not a formal arrangement, it is a positioning choice. Someone looking for asbestos disposal from a warehouse and someone looking to redo a clay tile roof are two different users, with different urgencies and budgets: giving each one a dedicated page means capturing two separate search queries instead of one generic one.
On top of the service pages we built three elements that complete the journey: a gallery of completed work, documenting finished jobs and showing the type of work and the area covered; a news section on technical and regulatory topics such as fall-arrest lifelines and tax deductions; and a dedicated quote request path. The website is responsive, an essential requirement in a sector where many requests start from a smartphone, often right in front of the problem.
A web agency born where its clients work
We are based in Cantù, and many of the companies we work with operate within a few kilometres. It is not a geographical detail: we know which jobs people search for here and how someone asking for a roof quote talks. That knowledge goes into the content before it goes into the code.
For a trade business, a website has one job: to bring in the right enquiries. That is why, with Alta Lattoneria, we spent more time deciding how to split the services than choosing an animation, building the four categories together with the client and starting from the work they really wanted to win. It is the simplicity we talk about in our manifesto: the most effective communication is the kind everyone understands effortlessly.
NewVisibility was founded in 2013 from an idea by Andrea and Luca, who had already been building websites for several years before giving themselves a name. Today we are a lean team: you speak directly with the people working on your project, with no intermediaries, and after launch we stay on to update whatever gets out of date.
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NewVisibility, a web agency in Cantù, in the province of Como, which handled the structure, graphic design and responsive development, tailoring the service categories to the client's requests.
It has thirty years of experience in civil and industrial sheet metal work: sheet metal or panel roofing, residential roofs, sheet metal work and asbestos removal and disposal in homes and buildings.
Into four separate categories: industrial roofing, residential roofing, asbestos disposal and sheet metal work. Each service has its own page, so users find their way and Google understands the offer.
Because each service corresponds to a different Google search. A single page competes for a generic query; four pages compete for four specific queries that are closer to a purchase.
To show rather than claim. Every finished job becomes content that shows the type of work and the area covered, from industrial warehouses to clay tile roofs.
Yes, through a dedicated path. It is the most direct way to turn a visit into a useful contact, especially for people arriving from an urgent search after damage.
Yes. Working on content and local SEO extends visibility beyond the home town, covering the Cantù, Como and Brianza area and reaching the neighbouring provinces.
Yes, it is an important part of our work. We design websites that are well structured yet easy to manage, tailored to the budget and the real needs of the business.