Video produced for Geb Gym Elastic Band, gym bands
Alongside the photo shoot, we produced a short video showcasing the features of the Geb Gym Elastic Band, the elastic training bands.
The video lasts around 36 seconds and has also been placed on the website’s home page, so that visitors can immediately understand what it is about: a video captures attention in a matter of seconds and conveys more than a single image.
The main video is in 16:9 widescreen format (1920x1080) and lasts 36 seconds. The video is designed for the website’s homepage and social media channels.
A product video showcases features and details in action, answering the questions a customer might ask before making a purchase and reducing the need for further explanation.
The video department that oversees the project from concept to delivery
NewVisibility’s video department consists of Andrea, who is in charge of creative direction, and Marco and Edis, who are the hands and eyes behind the camera, from filming to editing and post-production. For a product video, we start with what needs to be shown – features, materials and usage – and create lighting that ensures these elements are clearly visible even on small screens.
Our video production service handles every project from concept to final edit. For filming, we use 300 to 1,200-watt LED lights, sliders, dollies and Ronin gimbals, all of which we own. If you have a business, a product or a space you’d like to showcase, start with our video service.
Discover our video production services
NewVisibility, a video production and communications agency based in Cantù, in the province of Como.
On the website’s home page, to explain the product at a glance.
The main video is in 16:9 landscape format (1920x1080). For Reels and Stories, you can create a portrait-oriented video from the same footage.
It depends on the number of products, the number of shooting days, the duration and the formats to be delivered. We’ll start with a schedule and then draw up a quote.
For filming, we use LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals, all of which we own.
The video department consists of Andrea, who is in charge of creative direction, and Marco and Edis, who handle filming, editing and post-production. From the site visit to the delivery of the files, the team remains the same.
Yes. For Reels and Stories, we create content in a vertical format, with a fast pace and the first few seconds designed to grab the viewer’s attention.