Clerici – Corporate video production

Clerici Corporate video production

Corporate video production Photo/Video

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The philosophy, passion and reality of a metalworking company

Corporate video for Clerici, livestock farming equipment

There are times when words are superfluous and it’s all about seeing things with your own eyes. For Clerici, a metalworking company that manufactures rabbit and poultry farming systems, we have produced a video that captures the company’s philosophy, passion and reality.

A high-quality, high-impact 41-second video designed to clearly present a sector that is not easy to depict and which is of interest to those seeking professional systems.

The main video is in 16:9 landscape format (1920x1080) and lasts 41 seconds. It is designed for use on the website and social media channels.

A corporate video allows you to convey to clients and suppliers what is difficult to explain in words: environments, people, machinery and working methods. Designed to be split into several parts, it can be used on every page of the client’s website to explain processes, products and services.

Year of production
2022
Video type
Corporate video
Video format
Landscape 16:9 (1920x1080)
Channels of use
Website and social media
Production team
NewVisibility Video Department: creative direction, filming and editing
Equipment
LED projectors (300–1,200 W), sliders, dollies, Ronin gimbals and drones
The NewVisibility team and the video service, step by step

Video production: who works on your content and what tools do they use?

NewVisibility’s video production service begins with a site visit and the creation of a storyboard, followed by filming and, finally, editing and post-production. The same team carries out the entire process: Andrea as creative director, and Marco and Edis handling camera work and editing. Corporate videos are designed to be split up: in addition to the full-length film, shorter clips are produced for inclusion on website pages to explain processes, products and services.

We film using LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals: the lighting is adapted to the environment, sliders and dollies add movement to the camera, whilst the gimbal keeps handheld shots steady. We also use drones for location and corporate videos. As we own the equipment, we organise the timing and set-up ourselves.

Meet the NewVisibility team

Discover our video production services
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NewVisibility, a video production and communications agency based in Cantù, in the province of Como.

A metalworking company that manufactures rabbit and poultry farming systems.

The main video is in 16:9 landscape format (1920x1080). For Reels and Stories, you can create a portrait-oriented video from the same footage.

Our corporate videos are designed to be split into several parts: as well as the full-length video, short clips are created to be embedded on the website’s pages to explain processes, products and services.

For filming, we use LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals, all of which we own. We also use drones for location and corporate videos.

The video department consists of Andrea, who is in charge of creative direction, and Marco and Edis, who handle filming, editing and post-production. From the site visit to the delivery of the files, the team remains the same.

It depends on the number of shooting days, the number of locations or sets, the people involved, the duration and the formats to be delivered. We start with a site visit and a shot list, then draw up a quote.

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