What is Pay Per Click?

Pay Per Click (abbreviated to PPC) is a promotional technique used on websites that businesses can choose to use to advertise themselves.

Advertisers in fact bid on a specific keyword related to their business, creating a sponsored ad that will be placed at the top of search engines whenever a user types the keyword into the search bar, hoping that they will click on the ad.

Our agency NewVisibility, a web agency offering various services, helps clients identify the right keywords to create sponsored ads; the interesting thing about this paid advertising method is that the advertiser pays only for the clicks received, nothing more, nothing less.

If the PPC campaign is set up on keywords relevant to the content of your website and the landing pages are optimised for conversions, then you can count on a winning strategy that is also very cost-effective.

Before launching Pay Per Click campaigns, we at NewVisibility carry out research to analyse the target market and any competitors; we identify the keywords to use in writing the sponsored ad, and we optimise the destination page, that is, the landing page, to prevent users from leaving the sales area of the website.

Finally, we constantly monitor the performance of the PPC campaign, stepping in where needed to obtain clicks from genuinely interested users and to work out the best strategies to adopt.