The Social Network Updates That Marked 2018
2018 was a year full of social media news on platforms such as Facebook, Instagram and LinkedIn, especially in the field of digital marketing. Our web agency in Como has selected the most important features that marked the year that has just ended:
Facebook introduced 3D photos, although for the moment they are only available on iOS devices with a dual camera, such as the iPhone 7 Plus, 8 Plus, X and XS. It is a photo taken in portrait mode, in which there needs to be a clear difference between the subject in the foreground and the background: by selecting "3D photo" when sharing, Facebook recognises the depth levels of the image and produces a special 3D effect, which can be viewed on both smartphone and computer.
The Facebook team assures us that the feature will soon be available on other operating systems too, so that everyone can use it.
On Instagram, instead, the most radical changes were seen, such as the ability to follow hashtags, a big novelty for the social network, which allows users to see the content most relevant to their tastes without having to look for it.
An online business can use the new "follow hashtag" feature to monitor its company's hashtags more easily, as well as getting a better view of competitors' activities and of the types of content that generate the most engagement.
Another important Instagram novelty in 2018 is the ability to reshare other users' posts in your own stories, without necessarily having to download the image or take a screenshot. Still on the subject of Instagram Stories, features have been added such as inserting songs from Spotify, several new filters and new GIFs.
A 2018 trend not to be underestimated is video sharing: video content brings over 20% more interactions than photos and links. For exactly this reason Instagram launched its own video platform, IGTV, to compete with the video streaming giants.
One last piece of news in the social sphere is the official closure of the Google+ platform, which lasted only 7 years, during which it never managed to take off in the world of social networks and compete with Facebook and Twitter.
Social media are constantly evolving and the success of social marketing efforts depends largely on how well you can use the latest features offered by the platforms. Adapting to change and experimenting with new creative formats of communication are the key to attracting and engaging people more effectively.
The team at our web agency in Como is always up to date on the latest social media news and trends: trust NewVisibility to improve your online visibility!
