All the 2018 social media trends and tips from our communication agency in Como

The future looks almost exclusively social, with 3 billion active users expected in 2021, a third of the world's population. Facebook and Instagram in particular are, and will remain, the most popular and most widely used platforms.

Instant messaging apps such as WhatsApp, Facebook Messenger and WeChat have also enjoyed an unstoppable rise, and are now well ahead of the main social networks in terms of monthly active users.

What does all this mean?

For companies in particular, these results should lead to a shake-up of day-to-day habits and a pause on traditional methods such as email and phone calls, in favour of the new social messaging apps that consumers seem to prefer for communicating with businesses. These new channels matter above all for ecommerce, which very often requires a more informal and direct contact between company and customer.

Another trend that will mark 2018 is the growing use of mobile devices, smartphones in particular, to browse websites, apps and social networks. This has an inevitable consequence: the content you produce must be optimised for viewing on mobile devices, to ensure a pleasant and optimal interaction.

One last piece of advice, which emerged from analysing the social media marketing strategies of many major brands, is to increase User Generated Content, meaning all the content produced by users themselves, as it generates seven times more engagement than ordinary content published by the company, and therefore increases brand awareness.

Adapting social media trends to the needs of your company and your customers is not easy, which is why our web marketing agency in Como can advise you on the most effective and engaging strategy.