SEO and voice search: how to optimise your website for the new voice assistants

Recently, voice search has literally changed the way we look for content online. With the spread of voice assistants such as Google Home and Alexa, not to mention those built into our smartphones, the number of people using them is growing rapidly.

Just as people's habits change, this new way of searching can change how websites are optimised for search engines, that is, SEO.

As mentioned, voice searches have increased, and so search engines in general, and Google itself, clearly place greater emphasis on optimising for them. Searching for a route, a business or a product is not the same today as it was just a couple of years ago. The trends speak for themselves, and some industry research states that by the end of 2020, at least 50% of online searches will be made using voice.

When making a voice search, people are less likely to use traditional keywords and use a more natural language. With a written search, on the other hand, users tend to condense it, without articles and prepositions. This changes considerably the way Google or any other search engine has to interpret requests.

This shows how optimising SEO for voice search is becoming important for any website, also because in many cases Google answers this type of search directly, without even sending the user to a web page. We are talking about Google's position zero, a snippet placed even before the first useful result, which provides a direct answer to what the user was searching for.

The solution for ranking your website for voice searches is to change your point of view and add words to your keywords. When people speak, they don't want to think about keywords, only to converse as they normally do, that is, not in a condensed way.

What does our web agency do at SEO level to optimise your website for voice search? We rethink the copy, writing sentences able to give users answers. Voice search queries are decidedly longer than their text counterparts, so they necessarily have to include pronouns and adverbs.

What we are witnessing is the mutation of SEO: the aim is of course the same, optimising websites to increase the chances of intercepting traffic by appearing as the result of a voice search.

Rely on our communication agency in Como, always attentive to new trends, to review the copy on your website from an SEO perspective and optimise it for voice search!