Why a Responsive Newsletter Matters

Everyone knows emails and newsletters, but only a few know that they can, indeed must, be responsive.
But what does the term responsive mean?

At NewVisibility, a web agency in the province of Como that offers its clients newsletter services, we can give you a definition: an email is said to be responsive when it is "flexible", that is, able to adapt to the screen shape of any device it is read on.

Planning a newsletter service to send to your customers is an excellent way to build loyalty, but you need to pay attention to the design: recent studies show that email views on mobile devices have risen from 4% to 47% over the last 4 years.

This means that if the newsletter is not responsive, the recipient user may decide to unsubscribe from the service and no longer receive our updates.

Interaction with the message is not automatic, but a responsive newsletter can certainly make communication easier.