Photo shoots and corporate reputation

Photos are not just printed images, but also indelible memories and feelings that you can touch, a lasting mark of an event or of a simple special moment.

This is why we at NewVisibility, a web agency in the province of Como, have chosen to extend our skills to corporate photo shoots.
For us, giving clients the best image of themselves is essential: a photo can communicate a company's values, tell the story of whoever founded it, and convey the effort but also the passion of a family or a group in their work.

In many cases a photo shoot has several uses: the photos can be used on the website, become part of the company catalogue, or be used at conventions to present the company.

The purpose of a photo shoot is to highlight every aspect of a business, from the company premises, with shots taken outdoors and indoors, to the making of the products to capture precise moments, to the team that drives the company.

It is therefore not just a matter of taking simple photos but of telling a story, that of a company.

Corporate identity is of course also visual, and photography is both a confirmation and a summary of what the company represents: it is its business card and a point of recognition, the post in the client's memory.

Corporate photography must therefore convey as well as possible that company's consistency, uniformity and recognisability.

Corporate photography is the company's visual marker: the corporate image conveys the company's values, describes its mission and enhances its reputation by telling its strategy with a "transparent" message for everyone who wants to get to know it.