How to Capture Movement in Photos

Putting together a photo shoot may seem simple and easy, but to achieve a flawless result you need precise techniques to make your shots unique, vivid and dynamic.

Panning is one of them: it means shooting moving subjects while keeping the dynamic effect of the image intact.

The sharper the subject, and the more you manage to convey a sense of movement in the background of the image, the better the result.

The aim of this particular technique is to bring a photo to life: to give it movement and let the viewer sense the action performed by the subject, in order to tell an action, to tell a story.

Choosing the exposure time for panning is essential. It must be neither too short, because that would freeze the movement of both the subject and the background, nor too long, which would blur the subject.
You need to find the right compromise, as well as the right background, to give the photo a sense of movement.

At NewVisibility, a web agency in the province of Como, we also produce photo shoots for companies, using different techniques, including panning.

It is the perfect technique when we need to convey to a business's customers the idea of a machine at work: we don't just want to faithfully show what the company does, we also want to tell its story and its everyday moments.