The Evolution of the Logo

A logo is a company's visual identity, its digital fingerprint. If the company evolves, it is right that its logo evolves too, as long as it is done in the right direction.

The lead was taken by industry-leading companies such as Instagram, Enel and Google, which carried out an internal revolution, a true design restyling, starting from the logo to give their customers a more modern vision of themselves.

At NewVisibility we believe that change is essential to keep up with the times and the constant evolution of technology, and if you want to "freshen up" your image, you need to give your logo a refresh too.

But how? Where to start? The watchword: simplify.
Designers around the world seem not to like marks that are overly elaborate and full of elements; it is better to aim for something simple, clean and clear that strikes the customer effectively.

It is not just a matter of aesthetics or the trend of the moment, but also of functionality: logos with a simple font are more recognisable on mobile devices with small screens; this is why, when we present our ideas to the client, we take care over even the smallest detail.

So simplifying is possible, but remember to always stay consistent with the values and products offered by the company.