Local advertising: what it is and how to use it for your business in the province of Como

Technology and the internet have changed our way of life, and with it our buying habits. Most businesses now tend to advertise online and, in the same way, users increasingly search for products and services online, including those close to them.

Always attentive to its users' needs, Google has made an important tool available: My Business (once known as "Places"), which lets you do local advertising, that is, make your business known to people nearby, both on the search engine and directly on maps.

How often have you been in a city you don't know and searched for "restaurant" directly on Google Maps? All the results shown on the map are businesses that have filled in their My Business listing correctly with the main information, including – of course – the address.

To be even more effective, it is worth combining your Google My Business listing with a Google Ads campaign, based on the pay-per-click model: creating Google Ads campaigns can help you find potential customers in a specific target location and increase store visits, phone calls and, as a result, sales.

What are the advantages of this online marketing activity?

1) You easily get more store visits: with the help of Google local search ads, people find out about shops near them and start visiting them.

2) More phone calls: local search ads let you promote your phone number so people can call your business directly.

3) You can help customers learn more about your business: local search ads link directly to your business listing, which contains your details such as opening hours, address, customer reviews and photographs. This way users can get to know your business very effectively, helping the loyalty process.

Our web agency specialises in online marketing and local advertising in the province of Como, so call us for a consultation!