Shopping directly on Instagram? Now it's possible! Turn to our web agency in Como

Instagram, one of the most widely used social networks, has just introduced a game-changing new feature: shopping.

As was already possible on Facebook, on Instagram too users can now discover information, details and features of the products advertised by brand pages.

Potential customers will no longer have to leave the app to look for the brand's official website: a single click is enough to be taken directly to the store of the brand they have just seen.

From now on you can add so-called product tags to published photos, which with a single tap on the photo provide basic information and with a second click offer more specific details, the price of the published product and take the user directly to the e-commerce website.

Before adding this opportunity for companies, Instagram carried out internal research which showed that in online shopping, unlike perhaps in real life, customers need as much information as possible before going ahead with buying a product they find online. In this way the social network offers a richer and more enjoyable experience for its users, to meet all their needs.

Thanks to the new Shopping option, users have everything at their fingertips and companies have a more effective and faster way to be visible and win potential new customers.

Our web agency in the province of Como keeps up with the times and has already started using this new Instagram feature to sell the products of the pages it manages. Don't miss the chance to use this new online shop window and contact us now for a consultation.