Instagram marketing? It's the trend of the moment. Find out how to make the most of it with our web agency's tips
Do you want to grow your business on Instagram but don't know where to start? According to January 2019 data, the platform has around 500 million active users a day worldwide. Italy ranks tenth with 19 million users a day.
It therefore becomes essential to be present on the platform for brands that want to make their social image truly noteworthy and captivating.
So here are 4 useful tips from our web agency in Como to make the most of the potential of Instagram marketing.
- Gain followers with the right strategy: the number of followers is only a vanity metric (data such as the number of followers, views or likes, which give an overview of a page's popularity but do not outline any actual economic result) if it is not accompanied by a good engagement rate.
The engagement rate is measured by the number of "Likes", but above all by the number of comments and interactions that each piece of content published on Instagram generates.
Gaining followers with the right strategy means knowing your market niche and your ideal customer in depth. This means understanding their interests, preferences, behaviour, geographic location and many other characteristics so you can create content tailored to your audience. To do this, a careful study of industry hashtags is necessary.
- Researching and monitoring competitors: once the target audience is defined, you need to take competitors into account. Following them and monitoring their posts will help you understand which content is most interesting for your market niche.
- Influencer marketing: on Instagram (almost) all brands work with the leading influencers to give their products and/or services greater visibility. With a series of posts or a single piece of content, the influencer is able to suggest and steer the tastes and behaviour of their followers. Choosing the right influencer to promote your company's content, however, is not easy.
First of all, you need to find influencers with real followers who are genuinely interested in promoting your content. Before working with an influencer, it is essential to understand their social presence, which other brands they have worked with, and whether their content is authentic.
- Consistent, up-to-date content: social media, contrary to what you might think, require relentless commitment and constant updating. Instagram is always introducing new features and offers brands various ways to promote themselves. Publishing the right content will attract the audience's attention, but it will be the conversations, comments and interactions that turn your followers into real brand advocates and potential customers.
To grow the community, it will therefore be necessary to take care over publishing content, but also to take current trends and followers' preferences into account.
Our web agency offers all these services to help you succeed on social networks, such as Instagram, through a personalised, targeted strategy. Contact us for a chat, we will be happy to help you!
