Our Como web agency's tips for increasing social media interaction

Interaction with social network posts is the relationship that is built between the user and the company; it strengthens trust in the brand and increases word of mouth, the most powerful conversion tool.

In recent years, however, the interaction rate has dropped sharply because of Facebook and Instagram algorithm updates, and the online marketing strategies used until a short while ago no longer work. It is no longer enough to publish a post and wait for users to comment or "like" it.

How can you get a good interaction rate (engagement) on social media? Here are some pointers from the marketing team at our web agency in Como:

- Be active and reply promptly to messages and comments to maintain a meaningful and lasting relationship with your audience. Chat with your users and the organic reach of your posts will grow naturally.

- Try to be original by showing your personality, without copying or sharing content created by someone else. 80% of people decide to follow a brand or company on social media based on the authenticity of the content shared.

- Ask your audience to leave suggestions and reviews about your company: it is the best way to find out the strengths and weaknesses of your business. Social networks have recently introduced the ability to create custom polls, so use them to your advantage!

- Publish content that is current and relevant to your brand, making the most of alternative holidays as well as the traditional ones such as Christmas or Valentine's Day.

- Ask users to interact with a short, clear "call to action": invite them to "find out more", "download" or "follow", without forcing them. They will be more inclined to interact with you spontaneously and, above all, on target.

- Make the most of user-generated content on your page: fans appreciate it when brands reshare their content, making them feel important and considered, thus strengthening your relationship with the community.

- Set up an editorial calendar: planning is important to ensure that your social media publications remain consistent and timely, and that you don't arrive at the last minute without original ideas.

- Don't always publish the same type of format: it is by now well known that posts without images or videos have a very low interaction rate, so you need to vary between different formats, favouring images and videos.

All these tips can help you improve the interaction rate of your posts, but if you rely on NewVisibility, you won't have to do it yourself: our marketing team will work with you on the best communication strategy on social networks and plan your publications so you have nothing to worry about!