How to Write a Successful Newsletter

With 71 million email addresses and an average of 2-3 mailboxes per user, who receives on average 30 emails a day, the newsletter turns out to be a very important communication tool.

The most frequent newsletter topics are clearly discounts and promotions, but notifications from social networks and technology newsletters, with the related job offers, are also growing.

At NewVisibility, a web agency in the province of Como, we create bespoke newsletter services for our clients based on their needs, providing the best advice for creating one that is successful and gets read.

First of all we consider the target audience, collecting data to understand which topics the audience in question may be interested in.
Our agency, for example, is based in Como, so we will run a search that includes users within a not-too-wide radius of kilometres around us.

The newsletter also should not be single-topic, but should contain several sections to meet the different needs of the users it is aimed at.
The target of recipients must be varied and at the same time precise, well thought out and chosen logically.

Beforehand we ask ourselves questions as if we were the recipients of the newsletter, voicing doubts and looking for answers that we then include in the email to be as clear as possible.
We often use the technique of the five Ws (Who, What, How, When, Why) very commonly used in journalism.

What remains essential to write a successful newsletter is to be clear: the content, the message and the purpose it was written for must be immediately obvious; images and texts must be clear, sentences short and effective.

At NewVisibility we take care of everything we do, so our newsletter services are optimised to get past spam filters and make sure the emails reach their recipients.
We also monitor the newsletter's performance, creating reports that are shown to the client to support the effectiveness of the service, assessing afterwards its weak points and strengths.

In essence, you must not waste users' time and must capture their attention in the right way.