Happy birthday Instagram

On 6 October Instagram turned 6, and we at NewVisibility wish a happy birthday to one of the newest arrivals among social networks.

Born as a platform dedicated exclusively to sharing photos, after being acquired by Facebook founder Mark Zuckerberg, Instagram has expanded by adding features for its users.

Whereas before you could only "post" and comment on photos, the content you can upload now also includes videos and short stories (visible for a maximum of one day before disappearing): for us this change is an excellent opportunity for companies to make themselves known, not only through product photos but also with short videos that can tell the story of office life or introduce the staff.

In the social network category we always suggest creating a direct communication channel with customers through Facebook but also Instagram: we set up the company page, take care of its graphics and content with SEO in mind, and monitor traffic to achieve the best results.

We also think it is useful to create a tailor-made advertising campaign on this social network of a thousand possibilities, so... Happy birthday Instagram!