Google My Business: What It Is and What It Is For

Google My Business is a very important visibility service for companies today.
It is free and lets you manage your online presence at its best.

Through the Google My Business profile, we at NewVisibility are able to manage the company's information: it is closely linked to Google Maps, to Google search (that is, the search engine) and to Google AdWords Express (an advertising platform dedicated to online businesses).

Google My Business generates a sort of card that appears in the panel to the right of the search results; inside it are all the information that we at NewVisibility enter: address, opening hours, telephone number, SEO-optimised description and photos.

As well as building websites and e-commerce platforms, we also manage business profiles on social networks, including Google My Business, which we strongly recommend to our client companies. They can in fact reply to reviews written by customers on Google, check that their placement on the maps is correct and set up direct contacts (and change them whenever there are special openings or particular closures).

The visibility you can obtain thanks to this service is high and is due to a few factors: relevance, that is, the link between the local listing and the search made by the user, distance, between the user and the business, and prominence, that is, the company's renown.

At NewVisibility we also monitor and define strategies by making use of the access that My Business offers to Google Analytics: we are able to provide information on users' searches and understand which of them are satisfied or not.