Free Google Shopping? More visibility to sell your products online

Google has just announced that its Shopping service will become free, initially only in the United States. What will change in web marketing strategy?

According to the president of Google's Commerce division, the aim is to connect with consumers, regardless of whether or not merchants advertise on Google, thus becoming one more tool to tackle the retail crisis caused by the spread of COVID-19.

For retailers this becomes an excellent opportunity to showcase their products and goods for sale to millions of people free of charge, thereby widening the pool of potential visitors and customers.

The change will soon be extended worldwide, including Italy, presumably by the end of the year. Paid ads will continue to exist and, clearly labelled, will always appear at the top of search results, followed by non-sponsored products, just as already happens with Google Ads ads alongside organic results.

It is important to remember that Google Shopping does not replace an e-commerce site; it is only an intermediate channel that directs interested users to the various retailers' websites, where the transaction is actually completed.

For this reason, in order to sell your products online, you need a highly functional and intuitive e-commerce site, where customers can make their purchases simply and immediately. Our communication agency in Cantù knows this, which is why for several years it has been developing e-commerce websites that are efficient and optimised to be viewed safely and easily on all browsing devices.

Do you want to sell your products online too? Contact our web agency, and we will offer you our best solution for your needs!