Facebook and the new algorithm: trust our Como web agency so you don't disappear from the most widely used social network!
How can you gain visibility on social media?
Every platform has its own strategy and tricks. For Facebook the best way has always been just one: study each of its features carefully and try to respect the algorithm and its preferences, so as to get into the feeds of potential customers.
Until a few weeks ago, making your business page visible on Facebook was very easy: a few likes and shares from users were enough to appear in the feeds of a fairly large network of people.
Unfortunately all this has just changed: Mark Zuckerberg has recently decided to change the Facebook algorithm, favouring only posts that have received numerous comments and making all the others almost invisible, regardless of the likes they have earned.
But don't worry! This is not the end of business on Facebook; on the contrary, it pushes companies to be more creative and to evolve.
At this point it is essential to devise a bespoke communication plan so as not to fall into the trap of the new algorithm but to make use of it and gain even greater visibility. The solution is to create content that attracts the audience, stimulates it and generates discussion and comments.
How can you capture your customers' attention? Trust our web agency in Como: we will manage your Facebook profile at its best and you will no longer have to worry about the visibility of your page.
