Tips for effective email marketing from our communication agency

It often happens that emails sent for marketing purposes end up in your recipients' spam folder, even though there are many control systems that should prevent this problem.

In this regard we have selected a list of tips for effective email marketing.

In the same way that Google gives more visibility to websites with a better reputation, email providers also rate email messages. This criterion rewards those who, for example, do not buy lists of addresses and names and do not use someone else's lists.

The most widely used providers use algorithms that move a certain type of message straight to spam after analysing the user's behaviour. In other words, if some emails are opened and deleted immediately or deleted without being read, the following ones sent by the same sender will be moved straight to junk mail. For this reason it is important that the content is relevant and interesting to the reader.

You need to pay attention to words and punctuation. It is advisable to avoid expressions such as "click here" and "free", just as it is best to avoid overusing punctuation, especially exclamation marks. Using a legible, not very colourful font is equally important; by the same token, there is no need to write everything in capitals or in bold. Finally, grammar and spelling mistakes increase the risk of ending up in spam.

The last tip, but not the least important, is to write a targeted, not vague, subject line, without overdoing expressions such as "unmissable offer"; it is enough to be honest and concise.

Our web marketing agency in Como can advise you on which strategies to choose for an effective and appealing newsletter.