E-commerce in Italy Is Growing More and More. Open Your Own Online Shop Too

It was reported just a few days ago that e-commerce in Italy is growing more and more. This year alone there has been a 16% increase in the value of purchases made online. Among the leading sectors of the online market are food, home and furnishings, IT and consumer electronics, and clothing.

Of course, as with traditional sales channels, there are online shops and online shops: clothing e-commerce in particular is the fastest-growing sector in Italy, because, together with smartphones, buying clothes online has become a habit for many consumers, especially younger ones.

More generally, the success of e-commerce is linked to the changing habits of Italians. Especially Millennials, young people born after 2000, who increasingly turn to the online market for their purchases. Precisely because of this change in habits, it has been observed that new consumers are willing to pay up to double for quality items on the internet, especially if they are unique or personalised. Personalisation is in fact the latest trend in online shops: guaranteeing a product's uniqueness makes it more appealing in a user's eyes.

If you too are thinking of opening your own online shop to widen your audience and your customer base, turn to NewVisibility, our web agency in Como, which for years has been building e-commerce sites tailored to the client's needs. Call us for a free quote.