E-commerce Growth Driven by Coronavirus: An Online Sales Boom in the Last Month

The arrival of coronavirus has profoundly affected our daily habits, not least - especially - the way we shop.

There has in fact been a dramatic increase in online shopping and in the use of e-commerce to buy goods in the most varied product categories: from the essential food industry to technology and cosmetics, a large share of customers have moved to online commerce to buy every type of goods. Suffice it to say that at the end of February a Nielsen survey recorded +80% online sales of fast-moving consumer goods compared with the same period of the previous year, with a 30% increase compared with the period immediately before the emergency.

While traditional retail is - unfortunately - at a standstill for now, new opportunities open up for your business with online commerce.

Faced with data like this, our communication agency expects further growth in e-commerce, based on an analysis of similar situations in the past, such as the growth of online shops like Alibaba and JD.com in 2002, following the SARS crisis.

In times like these your customers are willing to move online, with shops closed or long waits for supplies, and they are more inclined to become regular customers of an e-commerce site if the experience has been positive and satisfying.

The same goes for restaurants, which are currently closed: with an e-commerce and local delivery service the business can carry on through online orders and home delivery of meals or groceries in general.

For this reason our communication agency in Como offers the possibility of designing and building an e-commerce site for your business, right up to creating a web app for local home delivery of meals or groceries.

Contact us for a consultation and find out how we can help you grow your business in e-commerce too. Fill in the form and we will get back to you as soon as possible!