E-commerce: FCA and Amazon to Sell More

The partnership between the FCA group (Fiat Chrysler Automobiles) and Amazon is an entirely new collaboration in the field of e-commerce: users of the online sales giant will be able to buy their car directly online, for the moment only in Italy and with a discount.

The purchase will in any case have to be completed at an affiliated dealership, but the idea is totally innovative, as FCA is placing traditional sales alongside sales on the web.

For years our communication agency has been building not only websites, but also e-commerce platforms for companies in the province of Como, focusing on the continuously growing online sales figures.

The strategy put in place by this collaboration is to reach a new target of consumers: selling online not only makes buying easier, but also reaches a new segment of the public while keeping the company's trend positive.

And that is why we at NewVisibility advise our merchant clients to widen their range of action across Como and Cantù using e-commerce platforms.

The aim is to use a more up-to-date sales channel that young people can feel comfortable with, while still keeping in-store sales.