Tell the story of your craft business on the web

Every town still has its craftspeople, whether working in wood as in Brianza or in silk in Como, the Lombard city famous all over the world for its fantastic lake.

Craft businesses are part of our tradition, but more and more workshops are disappearing from the Italian landscape.

So how can they survive?

The solution is to combine tradition with technology: renew yourself by using the web and social networks, devising and monitoring strategies related to social media to get known and recognised.

Interacting with the new generation is the basis of renewal, telling your story online to create contacts and relationships far and wide with users scattered all over the world.

The aim is to create opportunities to meet in the workshop and in the laboratories, giving everyone the chance to see with their own eyes the work handed down through generations, done with passion and dedication.

According to an American study, by 2018 the web will be overrun by videos and photos, the only means through which we will communicate.

At NewVisibility, a web agency in the province of Como, we produce photo shoots showing the public the working moments of many small craft businesses, capturing the moments when a product comes to life.

When we build a website, we always recommend adding a blog or a section dedicated to news, which you can manage completely independently, where you can tell your story and engage with your audience, old and new.

Finally, we look after our clients by setting up an e-commerce portal where they can sell their products, exporting to the rest of the world the made in Italy so loved and appreciated abroad.