Corporate identity: its characteristics and elements

The corporate identity is the communication side of a business: its purpose is to adapt a company's values and history to the various communication tools, print and digital.

Our web agency has been communicating the style, target and mission of companies in the Como area and beyond for years, relying on the experience and passion of professionals who can create anything bespoke for each client.

Taking care of a corporate identity is complex work, and we at NewVisibility take it seriously: we analyse the company and its competitors to identify strengths and areas for improvement, and we study graphic elements that must be clear, recognisable and able to communicate.

The products that make up a corporate identity can be grouped into two main categories:

- stationery, such as printed paper, business cards, brochures, office supplies and everything to do with the workstation;
- advanced elements, i.e. communication posters, social network coordinated imagery, website, packaging and catalogues.

In the corporate identity our communication agency always includes a company's technical and practical information, always respecting the proportions and size of the brand, the colours and the font used for the logo, so as not to alter any element that could compromise its recognisability.

We at NewVisibility like to take care of the corporate identity of every business, including small companies in Como and Cantù, whose love and passion for continuing the traditions of our country we love to tell.