The 8 most common problems with business websites: how to solve them with a communication agency
Do people who land on your business website leave almost immediately? Are you wondering what is wrong with your website and what you can do to fix it?
The team at our communication agency in Como explains the 8 most common problems found on small business websites:
- The site is slow to load
With technological innovation advancing ever faster, we have become really impatient when it comes to waiting for websites to load. For this reason a website
should be very light and fast, so as not to drive away users who want to read our information.
- The website is not optimised for mobile devices
When browsing the Internet on a mobile phone, have you ever had to scroll from side to side to read the text? Or had to zoom in because the words or buttons on the page were too small? These are all examples of the poor user experience you can have on websites that are not optimised for mobile devices.
- The website offers poor navigation
When your potential customer arrives on your site, do they know what to do or where to go? Include clear, concise text, without long-winded phrasing or jargon, with a clear call to action that shows the visitor the next step, whether that is subscribing to your blog, getting a free trial, watching a video or any other action you hope they will take on your site.
- The site contains too many pop-ups
Excessive pop-ups that interrupt the reading experience can be seriously annoying, so much so that they irritate users and make them leave.
- The page plays multimedia content automatically
When someone opens a website, they do not expect videos or music to play at high volume, and the first reaction is (almost always) to close the page!
- The site contains animations that disorient
Insistent animations, autoplay videos, bright and flashing paid ads and other kinds of interactive entertainment may seem very eye-catching, but if they are too intrusive or disorienting, they can distract from the real purpose of the site itself.
- The images on the site are too generic and impersonal
Stock photos are very generic, sometimes bordering on the ridiculous. Images are useful if they clarify what your business is, which is why it is much better to show real photos of your customers and employees, of your company, with its products and premises.
- Your business website does not clearly explain what you do
A website essentially exists to tell, as clearly as possible, who you are and what you do. If the answers to these questions are not easy to find on your website, visitors will quickly abandon it.
The solution to all these problems is to turn to a communication agency with a trained team that is always up to date with the latest web developments.
Contact NewVisibility to receive the best support in the design of your business website: we will put our services at your disposal, such as web developers who can understand your needs and turn them into a functional website, and a team of professional photographers who know how to bring out your company's values with real images that tell your story. Call us for an informal introductory chat!
