Tips for making the most of Black Friday

Black Friday is on its way, the famous black Friday when you can go wild with your shopping thanks to the many special discounts offered by the shops taking part in the initiative.
Yet another tradition imported from America, this year Black Friday falls on Friday 25 November, almost coinciding with the start of pre-Christmas shopping.

Consumers don't only decide to buy in shops, but also on the internet, so we would like to give some tips to follow to attract customers as effectively as possible thanks to the services that we at NewVisibility, a web agency in the province of Como, offer.

MONITORING AND STRATEGIES WITH AN SEO FOCUS
To understand how to behave this year, you need to look to the past: study campaigns that were successful to understand their strengths, and identify the weaknesses of those that didn't work.
Our team can carry out a careful analysis to show you the best direction.

NEWSLETTER
Using Black Friday to build customer loyalty and perhaps win new customers can be a winning strategy. Once the target customers to "hit" have been identified, we create a newsletter service with exclusive offers and discounts to reward their loyalty.

SOCIAL MEDIA
To advertise Black Friday you need to use social networks, each dedicated to a particular type of customer. At NewVisibility we manage profiles on the major social networks to prepare companies to deal in the best possible way with special events such as Black Friday.

RESPONSIVE WEBSITE
Last year, sales made from mobile devices on Black Friday were around 900 million dollars in the United States.
This means that it is not enough to have a well-kept, easy-to-use and clear website: it must also be responsive, that is, able to adapt to any type of mobile screen.

At NewVisibility we specialise in building websites, all responsive and SEO-optimised.