Bitmap Images and How They Are Used

Bitmap images are also called raster images and differ from vector images in their composition: they are made up of coloured pixels, that is, invisible dots that make up a picture.

The fundamental characteristic of bitmap images is that they have their own resolution, so the more you enlarge them the more resolution they lose, appearing grainy and jagged and losing detail.

Our web agency, however, favours bitmap images precisely because of the millions of pixels that make them up: when we carry out a photo shoot for a client we can capture every detail.
Our aim is in fact to tell a story through photos, thanks also to the details that make the moment of a product's production special.

Sometimes a website turns out to be slow, and this is caused by the heaviness of the photos used, so at NewVisibility we try to upload files to the websites we build that do not affect the speed of the site too much.

The most common formats used to save bitmap images (for example those taken with a mobile phone) are: JPG, GIF, BMP, PNG.

The JPEG format indicates how an image can be transformed into a sequence of bytes, but not how it can be "encapsulated" in a file format, whereas the PNG format is used to save photos or images intended for creating graphics for the web.