On the Studio Dentistico Realini website in Inverigo, nitrous oxide sedation appears twice, once in the section for children and once in the section for adults. It is not repetition: it is a direct response to the fear that leads many people to put off treatment. We at NewVisibility, a web agency in the province of Como, write every page with its reader in mind.
Fear of the dentist is explained differently to a parent and to an adult.
Two audiences
Different words for different fears
The parent worried about their child and the adult who has been putting off treatment for years have different fears: they need to be reassured with different words.
Do you run a medical or dental practice in Brianza or the Como area and want a website that anticipates patients' doubts? Let's talk.
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At a glance
The choice in brief
The same treatment, explained for the person reading about it.
Topic
Nitrous oxide sedation
Where
Children's section and adults' section
Why
Two different fears, two ways of explaining it
Website year
2021
Produced by
NewVisibility, Cantù (Como)




