Resinnova

Resinnova is a company with over 30 years’ experience in selecting and crafting designer surfaces, using natural, eco-friendly and recycled materials to create aesthetically unique and sustainable spaces. Thanks to its showrooms in Como, Seregno and Cadorago, the company offers bespoke solutions for private individuals, professionals and businesses, placing well-being and harmony with the environment at the heart of its work. For this client, our web development agency (in the province of Como) handled the development of the website and is responsible for social media management.

Materials and brands on two parallel axes

Website development for a resin coating company

Our agency’s team has developed a modern and sophisticated website for Resinnova, a company specialising in resin floor coverings, with a responsive design that ensures an excellent browsing experience on any device.

The company operates in a specific niche: creative surfaces made from natural, eco-friendly and recycled materials. This positioning meant the website needed to focus on raw materials as much as on the products themselves. Hence the two-pronged structure.

The first axis centres on materials: resin, microcement, natural lime and eco-friendly paints, wallpaper, wood and parquet, mouldings and three-dimensional wall panels. This is the key consideration for anyone designing a space and assessing the finish of a surface. The second axis concerns the brands represented, which caters instead to those arriving at the site looking for a specific product by name.

The final element in the journey is the ateliers: four spaces, each with its own page. In this sector, this is essential: a resin or micro-cement surface cannot be chosen from a photograph, because the final effect depends on texture, reflections and finish, and it needs to be touched. Giving each showroom its own page allows them to position themselves within their local area and direct customers to their nearest location. The website is rounded off by the mission statement, the advice section, project showcases and pages on accessories and installation.

Website

res-innova.com

Year of publication

2024

First axis

Browse by material

Second axis

Browse by brand represented

Positioning

Natural, eco-friendly and recycled materials

Physical network

Four ateliers, each with its own dedicated page

Sales process

Consultancy and Projects Section

Front-end

Responsive design

The website must direct customers to the studio

You can’t choose a surface from a photograph

The appearance of a resin or microcement depends on its texture, sheen and finish: these are qualities that no photograph can truly capture, and anyone choosing a floor knows this. A website that claimed to finalise the decision online would fail.

That is why, with Resinnova, we have given each of the four showrooms its own page, so that each can establish its presence in its local area and direct customers to the nearest showroom to view the samples. The website attracts visitors, the showroom converts them: understanding which of the two does what is essential for designing both effectively.

NewVisibility was founded in 2013 from an idea by Andrea and Luca, lifelong friends who had already been building websites for several years before giving themselves a name. Since then, we have worked with over three hundred clients. We’re a team on a human scale: you speak directly to the people working on your project, with no middlemen, even after launch.

Read our manifesto

new-visibility-agenzia-comunicazione-marketing-digitale-cantu-famiglia-manifesto-cover

NewVisibility, a web development agency in the province of Como, which designed the dual-navigation structure and developed the responsive website.

Creative surfaces for floors and walls made with resin, microcement, natural lime, eco-friendly paints, wallpaper, parquet and recycled materials.

Because people designing a space think in terms of how the surface will look, while those who already have a reference search for the product by name. Two axes serve both.

Because it lets each space position itself in its own area and reach people looking for a surface finish nearby, bringing them to the closest location.

No, and the website does not try to. Texture, sheen and finish need to be seen in person: the website's job is to qualify the choice and bring the person to the atelier.

To support a technical decision the client rarely knows how to make alone, because the choice of material depends on the substrate, intended use and maintenance.

Yes, it is a field close to the furniture district we work in, where the product always has to be shown applied and the sale is closed in the showroom.