Osteria I Gradoni is a venue in Como born from a passion for craft beer, quality wines and good food. The owners turned to our agency to create a showcase website that would display their products.
The structural choice reflects a simple fact: in a venue like this, the three passions are not interchangeable. People looking for a beer bar with a craft selection, a wine bar or somewhere to have dinner arrive with different expectations, and a single menu would have flattened all three identities into a generic venue in Como.
The website is therefore divided into separate sections for drinks, craft beers, wines and food, giving each offering the space it needs to tell its story. In a sector where the selection is the selling point, being able to describe a beer or wine list for what it is, rather than as an appendix to the menu, makes the difference between an ordinary venue and one with a clear identity.
The project is completed by a products section, reflecting the venue's role as a wine shop: alongside eating and drinking on the premises there are retail sales, a channel that needs to be communicated explicitly because it is not a given that an osteria offers it. The website is essential by choice, because for a venue with a well-defined urban catchment area the priority is to be found quickly by people deciding where to go.
