Montorfano Edile

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Impresa Edile Montorfano, with offices in Milan and Cantù (Como), operates throughout the provinces of Como and Milan and specialises in the construction and refurbishment of private and commercial buildings, offices and public facilities, drawing on the collaboration of the most prestigious names in Italian and international architecture, bringing their innovative ideas to life with many years’ experience, consolidated through the numerous projects it has completed.

The company turned to our web development agency in the province of Como to create its corporate website with the aim of showcasing its projects and the various services offered by the firm.

The NewVisibility team therefore developed a responsive website using the latest programming languages and the most up-to-date trends in web design.

The text, images and all metadata on the website have been optimised for SEO, to ensure the site appears amongst the top results on the major search engines.

Link to the website: montorfanoedile.it

Completed projects catalogued by intended use

Website development for a construction company

Impresa Edile Montorfano, based in Milan and Cantù, operates in the provinces of Como and Milan, building and renovating private and commercial buildings, offices and public facilities.

The design choice that defines the website concerns how the completed projects are organised: they are catalogued by intended use rather than shown in an undifferentiated gallery. There are four categories: residential, industrial, eat and buy for retail and restaurant spaces, and religious buildings.

This last category deserves attention because it reveals specific expertise. Working on a place of worship involves constraints, permits and sensitivities that have no equivalent in ordinary construction, and a company that has already carried out such work immediately stands out to anyone who needs to commission a similar job. Keeping that expertise inside a generic list would have made it invisible.

Alongside the completed projects, the website gives space to the working method and to certifications, which in construction determine access to certain contracts. The project is available in three languages, Italian, English and Spanish, an unusual choice for a construction company operating on a regional basis.

Year of publication
2020
Completed projects
Catalogued by intended use
Distinctive expertise
Religious buildings category
Method
Section dedicated to how we build
Requirements
Page dedicated to certifications
Operating area
Provinces of Como and Milan
Languages
Italian, English and Spanish
Completed projects say more than the services offered

Rare expertise should be made visible, not just listed

On a construction company's website, the project gallery is almost always an undifferentiated list of photographs. With Montorfano, we instead catalogued the completed projects by intended use, and this brought out an area of expertise that would otherwise have stayed hidden: work on religious buildings.

It is a field with constraints, permits and sensitivities that have no equivalent in ordinary construction. A client who needs to commission that kind of work looks precisely for someone who has done it before, and finding it in a dedicated category rather than buried in a gallery completely changes the chances of being contacted.

NewVisibility was founded in 2013 from an idea by Andrea and Luca, lifelong friends who had already been building websites for several years before giving themselves a name. Since then, we have worked with over three hundred clients. We are a team on a human scale: you speak directly to the people working on your project, with no middlemen, even after the site goes live.

Read our manifesto
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NewVisibility, a web development agency in the province of Como, which designed the structure of the completed projects section and developed the multilingual website.

It builds and renovates private and commercial buildings, offices and public facilities, operating in the provinces of Como and Milan.

Because anyone looking for a construction company wants to know whether it has already dealt with a case similar to theirs. An undifferentiated gallery does not answer that question.

Constraints, permits and sensitivities unknown to ordinary construction. It is specific expertise that sets the company apart for anyone who needs to commission similar work.

Because in construction the client commissions a building site, not a product. Understanding how the company works is as much part of the evaluation as the quote.

They determine access to certain contracts, especially public ones. They are an eligibility requirement before they are a promotional argument.

Yes, it is an area we work in continuously across Como, Milan and Brianza, designing structures that showcase completed projects and certifications.

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