Guidali Ceramiche Parquet

Guidali Ceramiche Parquet is a family business in Carnago, in the province of Varese, which since 1980 has supplied and installed ceramics, porcelain stoneware, parquet and technical materials for indoor and outdoor use. The story began in 1975, when Dario Guidali entered the ceramics sector. Today the company is run together with the second generation and is a point of reference for private clients, businesses and architects in the area.

The heart of the business is the 300 m² showroom, where surfaces, finishes and large slabs can be seen and touched first-hand. Advice is followed by qualified installation, carried out directly by the team: a single point of contact from choosing the material to the building site.

For Guidali, we at NewVisibility created the new website and the corporate video. We started from the company's values: craftsmanship, attention to detail and continuity between design and execution. The website tells the family's story, organises the range into ceramics, parquet and other products (stairs, raised floors, LVT, SPC and laminate, carpet, mosaic, bathroom furniture) and puts the showroom and services in the spotlight, helping anyone looking for ceramics and parquet in Varese to get in touch with Guidali. The video brings the same care to the images.

Guidali Ceramiche Parquet, the Carnago company told on video

Corporate videos for the Guidali Ceramiche Parquet website

For Guidali Ceramiche Parquet, a family business in Carnago, in the province of Varese, which since 1980 has specialised in the supply and installation of ceramics, parquet and technical materials, we produced corporate videos designed for the new website. The aim is to put a face to a company that chooses and lays every surface with its own hands.

Website and videos work together: the video content sits within the pages presenting the company, the 300 m² showroom and the advice and installation services, and can be reused on social media and in sales communication.

A company video makes a business more recognisable, especially in a sector where trust and a direct relationship matter. For people looking for ceramics and parquet in Varese, seeing the company and understanding how it works helps them choose with more confidence.

Discover our video production service

Year

2026

Video type

Corporate and company videos

Location

Carnago (VA)

Channels

Website, social media and sales communication

Production team

NewVisibility video department: creative direction, filming and editing

How the NewVisibility video department works

A team of videomakers for local companies

A corporate video is prepared at the company before the cameras are switched on: we carry out a site visit, agree with the client the themes to tell and build a running order of the spaces, so we can film without stopping the business. Our video department follows every project with the same team: a creative director who sets the style, and Marco and Edis on filming, editing and post-production. In corporate videos, when the outdoor spaces also need to be shown, we use a drone.

The equipment includes LED lights from 300 to 1,200 watts, sliders, dollies and Ronin gimbals, and it is all our own. Deliverables are designed for several uses, with a complete story and clips to place in the website pages.

Meet the NewVisibility team

Discover our video production

new-visibility-agenzia-comunicazione-marketing-digitale-cantu-provincia-como-set-01

NewVisibility, a video production agency in the province of Como, which also built the Guidali website.

It is the video that tells who a company is, how it works and which values set it apart. It is used on the website, on social media and in sales communication.

They are designed for the website and can be reused on social media and in sales materials, to present the company, the showroom and the services.

For filming we use LED lights from 300 to 1,200 watts, sliders, dollies and Ronin gimbals, all our own. In corporate videos we can also use a drone.

The video department is a dedicated team: a creative director who sets the style, and Marco and Edis who handle filming, editing and post-production. The team stays the same from the site visit to the delivery of the files.