Eternal

new-visibility-agenzia-comunicazione-marketing-digitale-cantu-provincia-como-grassi-trade

The team at our web development agency in the province of Como has created the new website for Eternal, a leading company in the automation sector for the production of transformers, relays, motors, solenoids and windings of various types. The website has been created with a modern design and is fully responsive, to ensure an optimal browsing experience on any device, from desktop computers to smartphones.

All content has been written with SEO in mind, using carefully selected keywords to improve the site’s visibility on search engines and reach a targeted audience of professionals and companies in the sector. The result is an intuitive and high-performing website that effectively showcases Eternal and its expertise in the automation sector.

Discover the website: eternalautomation.com

A catalogue built around machine types

Website development for an industrial automation company

Eternal Automation Europe builds automation systems for manufacturing transformers, relays, motors, solenoids and windings of various kinds. It is a highly specialised field, in which the customer is a technical department assessing a machine in relation to a specific production process.

This shaped the approach of the website, which does away with any sales filter and presents the catalogue by machine type: automatic lines, multi-spindle linear winding machines, stator winding machines, tube insertion machines, bench winding machines and air-core coil winding machines.

It is a nomenclature that means little to a general reader, and that is exactly as it should be. In a market like this, visitors arrive already knowing what they are looking for, often typing the exact name of the machine, and the worst thing a website can do is translate those terms into language that is more accessible but less precise. Each machine type therefore has its own page, which is also the way to capture very specific technical searches.

The project is completed by the company page, a members' area and a news section devoted in particular to trade fair appearances, which, in a sector where machines are assessed in person, remain the main point of commercial contact. The website is bilingual, in Italian and English, in keeping with a market that is European by definition.

Website

eternalautomation.com

Year of publication

2024

Catalogue

Six machine types, each with its own page

Language choice

Specialist terminology, not simplified

Applications

Transformers, relays, motors, solenoids

Members' area

Dedicated access

Editorial content

News focusing on industry trade fairs

Languages

Italian and English

Those searching already know what it is called

In technical markets, simplifying the language is a mistake

There is a recurring temptation on industrial websites: to make the language more accessible, turning machine names into wording everyone can understand. With Eternal Automation we did the opposite, keeping the exact technical nomenclature.

The reason is practical. Someone looking for a stator winding machine types exactly those words: simplifying them means becoming invisible to precisely the people who might buy. In a specialist market, terminological precision is an SEO choice even before it is an editorial one. It is the kind of decision you make by asking who is really reading, rather than applying writing rules that work elsewhere.

NewVisibility was founded in 2013 by Andrea and Luca, lifelong friends who had already been building websites for several years before giving themselves a name. Since then we have worked with more than three hundred clients. We are a team on a human scale: you speak directly to the people working on your project, with no middlemen, even after the site goes live.

Read our manifesto

new-visibility-agenzia-comunicazione-marketing-digitale-cantu-famiglia-manifesto-cover

NewVisibility, a web development agency in the province of Como, which designed the structure of the technical catalogue and developed the bilingual website.

Automation systems and machines for manufacturing transformers, relays, motors, solenoids and windings, with a range that runs from automatic lines to bench winding machines.

Because customers arrive already knowing what they need and type the exact name of the machine. Simplifying the language would make the website invisible to precisely those who might buy.

Because each one corresponds to a distinct production need and a specific search. Separate pages make it possible to describe each machine's own applications and features.

Very, because machines are assessed in person. The news section devoted to trade fair appearances supports the main point of commercial contact of the year.

To give customers and partners access to reserved content and documentation, keeping it separate from what is useful to a general visitor or a competitor.

Yes. We design technical catalogues that respect the sector's terminology, because in these markets precision is what makes a website findable and credible.