Emmeci

Emmeci professionisti d’arredamento is a company with a rich history dating back to the 1950s, which has been passed down through four generations within the same family of joiners. This long-standing tradition has enabled the company to develop in-depth expertise in both the handcrafted production of furniture and design, working alongside talented interior designers.

Our web agency has been working for years with furniture companies based in the Como and Cantù areas, and on this occasion too we have created a website from scratch.

We do not use templates, but build the website based on specific requirements: Emmeci wanted a responsive website, so that it could also be viewed on mobile devices, and with a section dedicated to their latest projects, which they could update entirely independently.

Link to the website: emmeciarredamenti.it

A catalogue by room, services from design to assembly

Website for a bespoke furniture company

Emmeci is a furniture company that specialises in custom-designed furniture. The website built by our agency brings together two aspects that are often kept apart in this sector: what you buy and how you get to the result.

The catalogue is organised by room of the house, not by type of furniture: kitchens, living areas, bedrooms, children's rooms, bathrooms and accessories, plus a line dedicated to ethnic style. This is the right key because people furnishing a home almost always start from a room that needs sorting out, not from an isolated piece, and think in terms of a coherent set of elements.

Alongside the catalogue, and with the same prominence, the website sets out the services in three separate pages: design, delivery and assembly, and renovations. This is what sets a bespoke furniture company apart from a retailer, because the value lies not only in the furniture but in the journey from measuring the room to the finished installation. A section dedicated to bespoke work completes this story.

The project also includes a contract channel, aimed at professional commissions with needs and timescales different from private customers, a section documenting completed projects and a promotions area for current commercial initiatives. The website is also set up with an English version.

Website

emmeciarredamenti.it

Year of publication

2016

Catalogue

Organised by room of the house

Services

Design, delivery and assembly, renovations

Dedicated section

Bespoke area

Contract channel

Section for professional commissions

Commercial levers

Completed projects and promotions

Languages

Italian with an English version

Services deserve the same weight as the catalogue

In bespoke furniture you sell a journey, not a piece of furniture

Many furniture websites put the catalogue at the centre and relegate the services to a line in the footer. For a company that works to measure this is a mistake, because the customer is not buying furniture off the shelf: they are buying a journey that runs from surveying the room to the design, all the way to delivery and assembly.

With Emmeci we therefore gave the services their own pages, with the same prominence as the catalogue, and organised the products by room rather than by type, because people furnishing a home start from a room that needs sorting out. We are in Cantù, in the furniture district, and we see this distinction between selling products and selling a project every day.

NewVisibility was founded in 2013 by Andrea and Luca, lifelong friends who had already been building websites for several years before giving themselves a name. Since then we have worked with over three hundred clients. We are a team on a human scale: you talk directly with the people working on your project, with no intermediaries, even after launch.

Read our manifesto

new-visibility-agenzia-comunicazione-marketing-digitale-cantu-famiglia-manifesto-cover

NewVisibility, a web development agency in the province of Como, which designed the structure linking catalogue and services and developed the company's website.

Bespoke furniture with custom-designed pieces, also offering delivery and assembly, renovations and a dedicated contract channel.

Because people furnishing a home start from a room that needs sorting out, not from an isolated piece. Kitchen, bedroom or bathroom are the categories customers actually think in.

Because in bespoke furniture the value lies in the journey: survey, design, delivery and assembly. This is what sets the company apart from a simple furniture retailer.

It captures professional commissions, with volumes, timescales and contacts different from private customers. A section of its own speaks their language without confusing the retail audience.

To show what the company can do to measure. In a sector where every project is different, finished work is more convincing than any product description.

Yes, it is one of our main areas. We are based in Cantù, in the furniture district, and are listed on the Lombardy regional register of incubators and accelerators for fashion and design.