Collegio Geometri Como

The Collegio dei Geometri e dei Geometri Laureati della Provincia di Como, established in 1929, is a professional organisation responsible for managing and updating the Professional Register, organising courses and seminars for continuing professional development, providing educational guidance, and safeguarding and supporting its members.

The client approached our communications agency (based in the province of Como) to develop their new website. The main objective was to create a platform that would allow users to find all the necessary information quickly and clearly. Our experts divided the content into subcategories to enhance the user experience. The development team designed and built a modern, functional and visually appealing website, maintaining a clean and simple design.

Furthermore, the client can edit the website’s content entirely independently.

Always keeping pace with technological developments, our developers create exclusively responsive websites, which adapt to the size and aspect ratio of the devices used to view them.

Link to the website: www.geometri.co.it

A portal where members find what they need straight away

Website development for a professional association

The Collegio dei Geometri e dei Geometri Laureati della Provincia di Como, the professional association of surveyors in the province of Como, established in 1929, manages the Professional Register, organises courses and seminars for continuing education, provides school guidance and protects and assists its members. The client turned to our agency to develop its new website with a precise goal: to let users find all the information quickly and clearly.

A portal of this kind has a feature that sets it apart from a company website. It is not there to persuade anyone: it serves people who are already members and come back to look for something specific, often urgently and often a recently issued circular. The design therefore revolves around findability, not persuasion.

We structured the website around distinct information streams. News and circulars collect the official communications, from land registry requirements to valuation standards. Calls for applications and events have their own sections, as do the forms, which are by far the most consulted content of a professional body. The trainee area brings together dedicated forms, State exams, the degree course and past exam papers.

The project is completed by the institutional pages on history, board of directors, disciplinary board, committees, cooperative, partners and agreements; a job board divided between job offers and job seekers; and the transparency section, a requirement for bodies of this kind. Quick access and an internal search function complete the findability system.

Website

geometri.co.it

Year of publication

2024

Project goal

Information that is quick to find

Information streams

News and circulars, calls for applications, events, forms

Trainee area

Forms, State exams, past exam papers

Job board

Job offers and job seekers sections

Compliance

Transparency section

Findability

Quick access and internal search

Findability instead of persuasion

An institutional portal is designed for those who come back

The website of a professional association follows rules opposite to those of a company website. It does not have to convince a new visitor: it has to serve a member who comes back, knows what they are looking for and is often in a hurry because a deadline is approaching. Every extra click is a real problem, not an abstract metric.

That is why with the Collegio dei Geometri di Como we worked on separating the streams — circulars, calls for applications, events, forms — and on findability tools such as quick access and internal search. It is the same principle of simplicity we apply everywhere, but here it becomes the main criterion rather than one of many.

NewVisibility was founded in 2013 from an idea by Andrea and Luca, lifelong friends who had already been building websites for several years before giving themselves a name. Since then we have worked with more than three hundred clients. We are a team on a human scale: you speak directly with the people working on your project, with no intermediaries, even after launch.

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NewVisibility, a communication agency in the province of Como, which developed the new portal, structuring the information streams and the findability tools for members.

Since 1929 it has managed the Professional Register, organised continuing education courses and seminars, provided school guidance and protected and assisted its members.

It does not have to persuade but to serve. Users are already members, they come back to look for something specific and often urgently: findability matters more than persuasion.

Because they are streams with different timings and audiences. Keeping them in a single news list would force members to filter manually what concerns them.

To connect practices looking for collaborators with professionals looking for work. It is a concrete service for members, hard to find elsewhere with the same relevance.

The space where the body publishes the information it is required to make accessible. It is a requirement for bodies of this kind and must be planned from the design stage.

Yes. These projects require particular attention to content structure and compliance, more than to the visual impact typical of a commercial website.