Athena Associati is a Milan-based firm of chartered accountants and statutory auditors that puts the expertise and experience built up over the years at its clients' service. Its positioning, however, goes well beyond ordinary tax advice: the firm works on extraordinary transactions, business crisis management and compliance, areas in which clients judge an advisor by what it has actually completed.
This is the premise that shaped the structure. We gave a standalone page to each of the six practice areas: valuations and transactions, risks and controls, litigation, accounting and business plans, crisis management, governance and control bodies. These are skills aimed at different audiences, and in a single list they would have cancelled each other out.
The most distinctive element of the site, though, is the transactions portfolio, alongside the news section documenting completed mandates and new professionals joining the network. In this sector it is the most convincing proof: an advisory role in an acquisition says more than any statement of expertise. Alongside it sit the professionals page and the page on the sectors covered.
Like every site we build, Athena Associati's is responsive: at a time when mobile visits outnumber desktop ones, this is what ensures the site actually gets consulted. The project is bilingual, Italian and English, consistent with transactions involving foreign investors, includes a careers section and publishes an accessibility statement.