Atea Suisse

ATEA Articoli Tecnici e Antinfortunistica SA is a manufacturing and trading company that has been active on the Swiss market for many years. Its business spans very different areas: industrial technical articles such as hoses, belts, soundproofing, conveyor belts and rubber and plastic flooring; certified personal protective equipment; workwear; bespoke tailoring with sizing carried out at the client's premises; and garment customisation with printing and embroidery.

Such a broad offering raised a problem of scale. The task was not to present a handful of products, but to make an assortment of hundreds of items, divided by family, type and intended use, easy to navigate. A site built from static pages would have become unmanageable at the first price-list update.

We therefore built the project on Magento, but used it in a particular way: as a catalogue engine rather than a sales platform. We make use of the platform's nested category management, product attributes, internal search engine and back office for entering items; the commerce layer, on the other hand, stays switched off, because in this market negotiations go through a quote, not a checkout.

The result shows on the product page: there is the SKU code, the image gallery, the technical description of the material and the attribute table, but instead of a buy button there is a contact request. The catalogue works as a qualification tool, guiding the user to the exact item before handing over to the sales team. The site is fully responsive and SEO optimisation has been built on the category structure, which is what captures product searches.