As.Tec. Impianti supplies professional equipment for kitchens and laundries throughout Northern Italy. After moving to larger premises as a result of internal growth, the company turned to our Como web agency to redesign its outdated website: its physical growth made the gap with an online presence stuck at an earlier stage all too clear.
The knot to untie was that As.Tec. sells two different things. On one side, the equipment, organised into five product families: kitchen, furniture, refrigeration, laundry and cleaning products. On the other, the service that accompanies its life cycle, from design to installation, from maintenance to repair, with after-sales support as an area in its own right.
We therefore built the website on two parallel axes, giving each product family and each service its own page. This choice serves users, because someone looking for maintenance on an industrial dishwasher is not looking for a catalogue, and it serves positioning, because each page competes for a distinct search query instead of being diluted in a single list.
The project is completed by a news and completed projects area, which documents finished work alongside the technical content, and a promo section for current offers. The website is responsive, suitable for browsing on any device, and is enriched with images supplied by the client and its suppliers: in a multi-brand catalogue, official photography avoids the compromise of generic images.
