Arca Mobili is an Italian company with a long history in the furniture sector, placing a strong emphasis on design and the quality of the solutions it offers. Over time, the brand has built its identity around the values of design, functionality and attention to detail, distinguishing itself through an approach centred on the culture of design and living.
We created an intuitive and responsive website for this company.
Every page must have a commercial job
A short website is a choice, not a shortcoming
With Arca Mobili we worked by subtraction. A luxury furniture brand presenting itself to the world does not need dozens of pages: it needs each of its few pages to do a precise job. The story of its fifty years builds credibility, the retailer section develops the network, the interior design service opens the design conversation.
Deciding what to leave out is the hard part, and it can only be done once you understand how the client really sells. We are based in Cantù, in the furniture district, and we have tested this approach in the field many times with high-end brands.
NewVisibility was founded in 2013 from an idea by Andrea and Luca, lifelong friends who had already been building websites for several years before giving themselves a name. Since then we have worked with more than three hundred clients. We are a human-sized team: you speak directly with the people working on your project, with no intermediaries, even after launch.
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